Third time lucky for Fowlers of Bristol

BDNawards_Merit Award_Wholesaler of the YearLR

Pete Aitkenhead (centre) collects award from Steve Parrish (left)

Fowlers Parts has won a national award for the third successive year.

Awards are given based on the highest number of votes by readers of British Dealer News, which is distributed 8,661 people working in the UK motorcycle industry.

At a ceremony attended by 300 motorcycle industry personnel, Fowlers Parts & Contact Centre Manager, Pete Aitkenhead, who joined the company in the 1970s, collected the award from ex-racer and TV commentator Steve Parrish.

It is the fourth time that Fowlers has won a hotly-contested BDN award, having previously collected trophies in 2016, 2015 and 2013.

“We are immensely grateful that our loyal trade customers have taken time to vote for Fowlers yet again”, says Joint Managing Director, Stephanie Fowler. “Fowlers Motorcycles celebrated its 90th anniversary in 2016 and the business continues to grow, thanks to ongoing investment in new technology and taking care of our dedicated staff in the warehouse, call centre and out on the road. With 3 million line items available and over 100,000 physical stock items, a skilled team with knowledgeable and experienced leadership is every bit as important in giving our customers a great all-round service as picking machines and computerised ordering systems”.

Customers have access to Fowlers’ Electronic Parts Catalogue system [EPC] 24 hours a day, 7 days a week, where they can search for genuine parts from Yamaha, Vespa, Triumph, Suzuki, Piaggio, Moto Guzzi, KTM, Kawasaki, Honda, Gilera, Derbi and Aprilia, check availability and even view images & diagrams.

Inside the new warehouse facility, opened in 2015, are five automated carousel sorting machines, each capable of storing 25,000 lines, as well as four lean lifts, which house the bulkier items such as bodywork, frames and wheels.

In addition to this vast range of parts, Fowlers also supplies a comprehensive portfolio of motorcycle clothing, accessories and helmets to motorcycle dealers across the UK under the banner of The Key Collection.

You can find out more by calling Fowlers on 0117 977 0466 or visit

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