Archive for the ‘Awards’ Category




Dave Ball (centre) collects his award from Suzuki

Master Motorcycle Technician Dave Ball, one of Fowlers of Bristol’s many highly skilled technicians, is set to go head-to-head with other top-class mechanics from across Europe at Suzuki’s European Service Skill Competition.

Dave has been chosen to represent Britain after winning the UK championship this summer, and will travel to Germany in September for the international round.

To make the grade, Dave pitted his considerable mechanical skills against three other top technicians at Suzuki GB’s headquarters in Milton Keynes, in a series of practical challenges which tested his expertise in areas including fault-finding and diagnostics.

A Suzuki spokesperson said: “The four are all very capable technicians but Dave managed to win the day with his performance on the tests.”

Dave has been with Fowlers for 20 years and his talent has frequently been recognised; he scooped the Yamaha UK Tech Grand Prix last year, won the Suzuki UK Motorcycle Technician of the Year in 2013 and another UK Technician of the Year award from Yamaha UK in 2007 as well.




BDNawards_Merit Award_Wholesaler of the YearLR

Pete Aitkenhead (centre) collects award from Steve Parrish (left)

Fowlers Parts has won a national award for the third successive year.

Awards are given based on the highest number of votes by readers of British Dealer News, which is distributed 8,661 people working in the UK motorcycle industry.

At a ceremony attended by 300 motorcycle industry personnel, Fowlers Parts & Contact Centre Manager, Pete Aitkenhead, who joined the company in the 1970s, collected the award from ex-racer and TV commentator Steve Parrish.

It is the fourth time that Fowlers has won a hotly-contested BDN award, having previously collected trophies in 2016, 2015 and 2013.

“We are immensely grateful that our loyal trade customers have taken time to vote for Fowlers yet again”, says Joint Managing Director, Stephanie Fowler. “Fowlers Motorcycles celebrated its 90th anniversary in 2016 and the business continues to grow, thanks to ongoing investment in new technology and taking care of our dedicated staff in the warehouse, call centre and out on the road. With 3 million line items available and over 100,000 physical stock items, a skilled team with knowledgeable and experienced leadership is every bit as important in giving our customers a great all-round service as picking machines and computerised ordering systems”.

Customers have access to Fowlers’ Electronic Parts Catalogue system [EPC] 24 hours a day, 7 days a week, where they can search for genuine parts from Yamaha, Vespa, Triumph, Suzuki, Piaggio, Moto Guzzi, KTM, Kawasaki, Honda, Gilera, Derbi and Aprilia, check availability and even view images & diagrams.

Inside the new warehouse facility, opened in 2015, are five automated carousel sorting machines, each capable of storing 25,000 lines, as well as four lean lifts, which house the bulkier items such as bodywork, frames and wheels.

In addition to this vast range of parts, Fowlers also supplies a comprehensive portfolio of motorcycle clothing, accessories and helmets to motorcycle dealers across the UK under the banner of The Key Collection.

You can find out more by calling Fowlers on 0117 977 0466 or visit




Three of the best from Yamaha!

Once again Yamaha has scooped up awards in three classes in the prestigious annual MCN awards announced today. The MT-10, new this May, has been massively popular and was announced the winner of the MCN Naked Unlimited class for 2016. The MT-07, a middleweight all-round naked machine that has proved popular and versatile this year, has also won the title for MCN Naked Middleweight. Having been voted MCN Bike of the Year in 2014 following its launch, we wonder what 2017 has in store for this bike. Finally, the All-Rounder title has been scooped by the Tracer 900 for the second year running.

Yamaha MCN Awards


MCN said about the award winning machines:


MT-10: “Yamaha have created something very special with the MT-10, and it’s a worthy winner.”
MT-07: “Fun, funky and fabulous value, the MT-07 is a naked hero.”
Tracer 900: “Yamaha has created a comfortable, fun and characterful bike for almost every situation.”

Keen on one of these winners for yourself? Give our sales team a call on 0117 977 0466 or email





Fowlers Motorcycles – Best in the South West

Fowlers MCN Award

For the second year running, Fowlers Motorcycles has been named ‘Best Multi-Franchise Dealer in South West England’ by Motor Cycle News.

Picked out by the judges as one of “the UK’s eight best bike dealers”, Fowlers is Bristol’s longest-established motorcycle retailer; founded in 1926 by Alice and Frank Fowler, the business is still owned and run by the same family.

The dealership is conveniently located close to Temple Meads mainline railway station on the A38 inner ring road and is one of the most spectacular showroom spaces in Europe for motorcycles, clothing, accessories and spare parts.

Customers are offered an unrivalled line-up of new motorcycles and scooters from Aprilia, Gilera, Honda, KTM, Moto Guzzi, Piaggio, Suzuki, Triumph, Vespa and Yamaha, with an off-road centre and hundreds of pre-owned machines. There’s even a free-to-join loyalty card rewards scheme.

Supported by more than a dozen skilled, factory-trained technicians in the Service Department, which benefits from almost instant access to genuine parts and accessories supplied by Fowlers’ award-winning spares wholesaling operation, a full after-sales service is taken care of.

Recent changes include a complete re-design of the 7,500 square feet clothing and accessories department, which gives customers an unparalleled choice of products, together with a re-fit of the famous Harry’s Café, providing a relaxing environment for people to enjoy a drink or some freshly prepared food. There’s also the recent addition of a fantastic new mezzanine level, which houses the dedicated off-road department.

“It’s a huge honour to receive this award from Britain’s best-selling motorcycle magazine for the second year in a row,” says Joint Managing Director, Stephanie Fowler. “All credit to our hard-working staff, who ensure that our customers are given great choice and a professional service, while being treated as friends and fellow riders.”

You can find out more by calling Fowlers on 0117 977 0466 or visiting




Dave Ball, a Master Motorcycle Technician at Fowlers of Bristol, has won the 2016 Yamaha UK Tech Grand Prix (UKTGP) and will go on to rDavid Ballepresent the UK at European level.

To reach the UK final, Dave had to complete several online assessments before being invited to Yamaha UK’s head office in Surrey, where he competed with four other successful Yamaha technicians for the coveted award.

After a day of intense assessments, including a series of practical tests covering skills such as fault-finding, diagnostics and customer interaction, Dave was named the winner. Training Officer, James Fenton, and Country Manager, Lee Neesham, presented his award.

Dave has been with Fowlers of Bristol for 20 years and has previously been recognised for his technical skills, having won the Yamaha UK award 2007. He was also crowned Suzuki Motorcycle Technician of the Year in 2013.

A keen motorcyclist, Dave is still riding the XT660R that Yamaha gave him for a prize in 2007 – “It’s the ideal commuter bike for Bristol’s busy city streets”.

“I’d rather fix a broken bike than do the routine servicing jobs” says Dave. “You get a happy customer and that’s where the job satisfaction comes from”.

The UKTGP is part of a wider search for the world’s best Yamaha technician; Dave will go on to compete against the winners from other European countries in September at the European Tech Grand Prix (ETGP) in The Netherlands. The top three technicians from the ETGP will then be invited to the World Tech GP final at Yamaha Motor Co., Japan in October.




Suzuki-Small-Bike-Dealer-of-the-Year-2015Hot on the heels of being named the ‘Best Multi-Franchise Dealer in South West England’ by Motorcycle News, Fowlers has now won the Suzuki Small Bike Dealer of the Year award 2015, too.

Sales of motorcycles and scooters between 51 – 125cc have risen by 14.5% this year, as more and more commuters look for congestion-busting solutions to the UK’s gridlocked towns and cities. Smaller capacity machines now account for almost two out of every five new bike registrations and Fowlers has been particularly successful with the new Suzuki Address 110 scooter, selling more than any other dealer in the UK by quite some margin.

Suzuki-Small-Bike-Dealer-Award-WebThe judges identified that the dedicated Scooter/Commuter department at Fowlers made a significant contribution to its success, providing customers with a unique space to browse the wide choice of practical machines available.

Bristol commuters move more slowly at peak times than in any other city, including London, according to the Department for Transport. Suzuki’s light and compact Address 110 scooter is ideally suited to weaving through congested streets and parking in the tightest of spaces. And with 145 mpg, it’s as easy on your wallet as it is to the environment.Suzuki-Banner

Fowlers stocks the full range of Suzuki motorcycles, from the 110cc Address to the 1800cc Intruder, and low cost finance is available on many models, including the Address, until 31st March 2016. For full details and a representative example, visit or come in and talk to us – we’re open seven days a week and situated conveniently on Bristol’s A38 inner ring road and within a 5-minute walk from Temple Meads mainline railway station.





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